5 Tips For Making Your Whole Team A Marketing Machine

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing. I believe the real challenge is make your whole team a marketing machine.

That doesn’t mean that everyone needs to participate in creating the typical marketing hype, or needs to face the press on a regular basis. It does mean that everyone on the team, from you the founder to your most introverted developer, needs to really understand and believe in the product and strategy, and when asked, doesn’t hesitate to be an advocate for you and the business.

Martin Zwilling

https://blog.startupprofessionals.com/2018/11/5-tips-for-making-your-whole-team.html