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Podcast – Is Gibson Guitars Ready for Its Encore?

November 9, 2018 /

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Some of the most iconic moments in music have been played on a Gibson guitar http://www.gibson.com/ . But lately, the company has fallen on some tough times.

Gibson filed for bankruptcy in May and is expected to relaunch in November. Its new leadership team, headed by new president and CEO James "JC" Curleigh, who previously served as president of the Levi’s brand at Levi Strauss & Co., took over on November 1.

The Nashville-based company was founded in 1902 in Kalamazoo, Mich., and musicians including BB King, Les Paul and Slash from Guns N Roses are famous for playing its instruments. A few years ago, Gibson tried to branch out and become more of a lifestyle brand. It had some expensive failures and ended up with a lot of debt it couldn’t handle.

http://knowledge.wharton.upenn.edu/article/gibson-guitar-bankruptcy/

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Gibson Acoustic Factory Tour – Bozeman Montana

How a Gibson guitar is made? This video will show you how the acoustic guitars of the famous brand are handmade in the factory of Bozeman, Montana