8 Key Elements To Make Your Social Venture Profitable

I applaud the resurgence of a focus by new ventures on saving the environment and having a positive social impact. Yet, when you are pitching to investors, this has to be balanced by generating enough profit to keep the venture thriving, growing, and providing a healthy return-on-investment (ROI) to investors. Founders who avoid the use of the term "profit" had better have deep pockets of their own.

Zappos, impressively, has given away 26 million pairs of shoes in 127 countries and all 50 states. However, that wasn’t the main reason they were acquired by Amazon for $1.2 billion a few years ago. It probably had more to do with the fact that they had doubled their sales annually for several years, and still managed to squeeze out a profit of $11M in their year of acquisition.

Martin Zwilling

https://blog.startupprofessionals.com/2018/11/8-key-elements-to-make-your-social.html