Branding Is The New Economic Development

For cities that give them and businesses that receive them, financial incentives aren’t a sustainable way to drive economic development. With all things equal, they may tip the occasional project in your favor, but success isn’t achieved at the grand opening. What is going to drive people to that business once it’s open? What is going to create a sense of place? What is ultimately going to make that project a success? What is going to make your district or city a success? At CivicBrand, we’re lucky to get to play a role in helping guide communities through this process.

Ryan Short – Forbes Agency Council

https://www.forbes.com/sites/forbesagencycouncil/2018/08/31/branding-is-the-new-economic-development/#6fe7b1ac77dc