Through Startup in Residence, Napa Wants to Personalize the Tourism Experience

The city is already an international draw. Now it wants to focus on experience.

That’s the idea the city is carrying with it as it participates in Startup in Residence (STiR) — a program that pairs up startups with governments to come up with new solutions to problems — for the first time. Peter Pirnejad, Napa’s assistant city manager, said the goal is to promote tourism anchored within the city of Napa, specifically.

by Ben Miller

http://www.govtech.com/biz/Through-Startup-in-Residence-Napa-Wants-to-Personalize-the-Tourism-Experience.html