Why the gig economy was doomed from the start

In her new book, Gigged, reporter Sarah Kessler chronicles the ascent and decline of the gig economy, starting in the early 2010s, when it seemed every service — from grocery shopping to cleaning offices — could be "app-ified" to be done by easily scalable contract work, to the death of many of those services a few years later, when their models proved unsustainable.

By Pete Pachal

https://mashable.com/2018/06/14/gigged-book-gig-economy-mashtalk/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable%2FStartups+%28Mashable+%C2%BB+Startups%29#6.m7z5In7kq6