At the start of every semester, a business school professor asks his students a question, and most everyone gets the answer dead wrong

Wasserman is the founding director of the Founder Central Initiative at the University of Southern California’s Marshall School of Business, and he’s noticed his students consistently buy into common misconceptions around successful entrepreneurship.

Shana Lebowitz

https://www.businessinsider.com/start-a-business-with-preparation-not-passion-2018-8?nr_email_referer=1&utm_source=Sailthru&utm_medium=email&utm_content=StrategySelect&pt=385758&ct=Sailthru_BI_Newsletters&mt=8&utm_campaign=BI%20Strategy%202018-08-17&utm_term=Strategy%20Select