What Data Scientists Really Do, According to 35 Data Scientists

The data science revolution across industries and society at large has just begun.

Hugo Bowne-Anderson, Ph.D.

https://hbr.org/2018/08/what-data-scientists-really-do-according-to-35-data-scientists?utm_medium=email&utm_source=newsletter_daily&utm_campaign=dailyalert_not_activesubs&referral=00563&deliveryName=DM12134

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What Marketers Are Doing Wrong in Data Analytics

new Wharton research shows that 57% of marketers are incorrectly crunching the data and potentially getting the wrong answer — and perhaps costing companies a lot of money. “We expected business experimenters [to make this error], but I was nevertheless surprised that so many of them do so,” said Wharton marketing professor Christophe Van den Bulte, who coauthored the study. Wharton marketing professor Ron Berman, another of the study’s authors, agreed: “This was a pretty common phenomenon that we observed.” (Listen to a podcast interview with Berman about the research at the top of this page.)

http://knowledge.wharton.upenn.edu/article/what-marketers-are-doing-wrong-in-data-analytics/