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My roadmap for the Pacific Northwest region’s innovation economy
Our region’s largest businesses must form closer connections with startups.
We need to think more clearly about how a startup operates in today’s marketplace. Admittedly, when a startup successfully disrupts a market, there is excitement and money to be made. But successful disruption is also extremely rare. If our primary goal is to grow our region’s overall tech economy, we must stop worshipping disruption by the newcomer and instead focus on how to help a larger number of companies succeed.
Most innovations are not disruptive. They are "sustaining" — new features and benefits that help large customers keep their existing customers and even attract some new ones. Startups with sustaining innovations that can increase a larger firm’s "share of customer wallet" have a ready market.
Jonathan Aberman
MATR Supporters (view all)
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