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Brand Patagonia: A Founders Story And Strategy

July 23, 2018 /

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In April 2017, the authors of Legacy In The Making visited me at Patagonia’s headquarters, in Ventura, California, to talk about the legacy I’m building as the founder of Patagonia. We talked about a lot of things, some of which I’d never spoken about before. Afterward, when they asked me if I’d share some of those insights and stories in the foreword to their book and I made it clear: I never wanted to be a conventional businessman. I liked climbing rocks, not corporate ladders.

"Exactly," they responded. "That’s why we asked you."

by Yvon Chouinard

https://www.brandingstrategyinsider.com/2018/07/brand-patagonia-a-founders-story-and-strategy.html#.W1YAPsInbIX

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