"The Great American West." Montana, other western states change their branding for international markets

A group of five western states that banded together nearly three decades ago to market the region internationally is changing its brand.

Idaho, the Dakotas, Wyoming, and Montana are dropping the "Real America" brand in favor of "The Great American West." That’s the name that the five states will now use as they market tourism to tour operators, travel agents, and consumers through advertising and public relations efforts.

Idaho, other western states change their branding for international markets