‘Fail fast, fail often’ isn’t just tech startup jargon — it can make a huge difference for entrepreneurs in any field

Akuete, 31, is a Harvard Business School graduate who worked on Wall Street prior to launching the company. Yet she confessed, "There are a lot of things I learned in business school that in practice I didn’t do."

Case in point: Akuete knew that if she wanted people to buy her shea-butter products, the packaging had to be pretty. So she worked hard to draft up a design and ordered thousands of units to sell.

Shana Lebowitz

http://www.businessinsider.com/eugenia-shea-ceo-business-entrepreneurship-advice-2018-5