How the "What If" Method of Storytelling Will Help You Move Every Audience, Every Time

Earlier this month, we took a deep dive into the science behind storytelling, exploring the way a good story affects listeners’ brains. We know that, thanks to the neurological and chemical changes they cause in our brains, stories are powerful motivators that make us more likely to remember and believe in a message.

Noah Zandan

https://www.quantifiedcommunications.com/blog/what-if-storytelling