How Boise-based Micron Thrives in the Global Chip Business

Even if you’re not a gadget geek, you likely know whether your laptop is powered by an Intel chip or one from a competitor like AMD. The sticker plastered next to your keyboard won’t let you forget. But even if you know your Ryzens from your Ice Lakes, you probably don’t put much thought into who makes the memory chips that store your data and keep your laptop and smartphone working. There’s a decent chance at least one of your gadgets includes memory made by a company called Micron Technology https://www.micron.com/

Boise, Idaho-based Micron is one of only three outfits that still make DRAM, the chips that provide short-term memory in personal computers, smartphones, tablets, and other devices. Micron, which also sells products under the brand name Crucial, is the smallest of the three with a market share of around 21 percent, but it’s the only one based in the US. Micron also makes another kind of memory, called flash, where it faces more competition and holds about 13 percent of the market.

Klint Finley

https://www.wired.com/story/how-a-boise-company-thrives-in-the-global-chip-business/