Shake Shack founder on changing the way restaurants do business

"Everyone on Earth is walking around life wearing an invisible sign that says, "Make me feel important." And your job is to understand the size of the font of this invisible sign and how brightly it’s lit. So make me feel important by leaving me alone. Make me feel important by letting me tell you everything I know about food. So it’s our job to read that sign and to deliver the experience that that person needs." Danny Meyer – Founder of Shake Shack

Anderson Cooper

https://www.cbsnews.com/news/shake-shack-founder-on-changing-the-way-restaurants-do-business/