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Ford Paves a Path From Big Automaker to Big Operating System – "A total redesign of the surface transportation system with humans and community at the center."
In its 114-year history, Ford has been many kinds of automaker. A manufacturing innovator, a hawker of Mustang muscle, a pickup powerhouse. Now the company that helped put a car (or two) in every garage wants to be something else altogether: an operating system.
"With the power of AI and the rise of autonomous and connected vehicles, for the first time in a century, we have mobility technology that won’t just incrementally improve the old system but can completely disrupt it," CEO Jim Hackett said in a keynote address at this year’s Consumer Electronics Show, trumpeting the pivot. "A total redesign of the surface transportation system with humans and community at the center."
Aarian Marshall
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