Read more stories about
Montana Education Excellence >>

MATR Sponsor:

MATR Supporters:

Consultants: University of Montana must "immediately" address lack of brand identity

January 23, 2018View for printing

The University of Montana must "immediately" identify its brand and change its narrative if the campus is to improve recruitment and enrollment, consultants said in a Jan. 15 report.

Since 2010, enrollment has fallen at UM nearly 25 percent. The campus commissioned AGB Institutional Strategies to assess the state of enrollment management and make recommendations.

"The lack of a brand identity that all staff, from Executive Leadership to campus tour guides, can articulate when asked is a constraint that needs to be addressed immediately," said AGB Institutional Strategies, affiliated with the Association of Governing Boards of Universities.

KEILA SZPALLER ... 26916e.html


No reader comments so far. Be the first to comment by clicking the button below.

Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.

E-mail this page to a friend!