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Consultants: University of Montana must "immediately" address lack of brand identity

January 23, 2018View for printing

The University of Montana http://www.umt.edu/ must "immediately" identify its brand and change its narrative if the campus is to improve recruitment and enrollment, consultants said in a Jan. 15 report.

Since 2010, enrollment has fallen at UM nearly 25 percent. The campus commissioned AGB Institutional Strategies to assess the state of enrollment management and make recommendations.

"The lack of a brand identity that all staff, from Executive Leadership to campus tour guides, can articulate when asked is a constraint that needs to be addressed immediately," said AGB Institutional Strategies, affiliated with the Association of Governing Boards of Universities.

KEILA SZPALLER keila.szpaller@missoulian.com

http://billingsgazette.com/news/stat ... 26916e.html

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