News

Consultants: University of Montana must "immediately" address lack of brand identity

January 23, 2018 /

MATR Sponsor (view all)

"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

The University of Montana http://www.umt.edu/ must "immediately" identify its brand and change its narrative if the campus is to improve recruitment and enrollment, consultants said in a Jan. 15 report.

Since 2010, enrollment has fallen at UM nearly 25 percent. The campus commissioned AGB Institutional Strategies to assess the state of enrollment management and make recommendations.

"The lack of a brand identity that all staff, from Executive Leadership to campus tour guides, can articulate when asked is a constraint that needs to be addressed immediately," said AGB Institutional Strategies, affiliated with the Association of Governing Boards of Universities.

KEILA SZPALLER [email protected]

http://billingsgazette.com/news/state-and-regional/consultants-university-of-montana-must-immediately-address-lack-of-brand/article_04c298bd-c45b-51a7-b4e4-62217626916e.html

***