Look behind the curtains of a $5 newspaper campaign – Support ‘The Current’

An email was forwarded to me early Friday with a campaign that looked awfully familiar, so familiar I had to take a second look, thinking it was something we at the Missoula Current had produced, unwittingly, in our sleep.

"Support local journalism for $5 a month," it said. "Join our community and discover the benefits of fast, unlimited access."

As it turns out, the email wasn’t produced by the Missoula Current, but rather by our corporate competitor, the Missoulian. I vowed last year to quit picking bones with the Missoulian, which has its share of good reporters and generally does good work.

By Martin Kidston

https://www.missoulacurrent.com/opinion/2018/01/newspaper-campaign-kidston/

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