Intel, Warner Bros. partner for entertainment in self-driving cars

One of the nation’s most prominent technology companies announced a deal Wednesday with a major Hollywood studio to try to jointly figure out how to keep people occupied entertainment as they are driven.

Intel, a company that has become a major player in self-driving technology through the acquisition of automotive sensor maker Mobileye earlier this year, will partner with Warner Bros. to convert a self-driving car into one that becomes an experimental entertainment pod. The announcement was made at the Los Angeles Auto Show here.

It’s a huge opportunity, said Intel CEO Brian Krzanich.

Chris Woodyard, USA TODAY

https://www.usatoday.com/story/money/cars/2017/11/29/intel-warner-bros-partner-entertainment-self-driving-cars/907829001/