Winter Tourism Campaign Brings Montana Moments to New Audience

As the weather shifts to cooler temperatures, the Department of Commerce is shifting its tourism marketing campaign to attract a different kind of visitor to Montana this winter.

Commerce’s data-driven marketing delivers the right message to the right person at the right time. This summer’s campaign targeted affluent families and educated travelers. Now winter activity enthusiasts — an audience of up to 11 million potential visitors — will see ads highlighting Montana’s expansive ski terrain and short lift lines.

"Montana is a world-class destination year-round, and each season offers its own unique experience," said Commerce Director Pam Haxby-Cote. "Thanks to our integrated approach to marketing, we can effectively match potential visitors with the type of experience they’re looking for to maximize our return on investment."

http://commerce.mt.gov/News/PressReleases/winter-tourism-campaign-brings-montana-moments-to-new-audience