Entrepreneur extols benefits of "pretotyping" – How And Why One Man Became A Failure Guru Inside Google

Alberto Savoia achieved a $100 million exit at his first startup, but his second venture, called Agitar, hobbled to the finish line despite attracting millions in venture funding. Now Savoia is an advocate for a method he’s dubbed "pretotyping," a way to speed up the prototyping process.

By Paul Glader

https://www.forbes.com/sites/berlinschoolofcreativeleadership/2017/10/25/how-and-why-one-man-became-a-failure-guru-inside-google/#3d2392021a19