In rural New Mexico, a new brewery founded by former Missoula residents Marianne Blaue and John Masterson creates momentum – Truth or Consequences looks for ways to attract a new generation of entrepreneurs

"We developed a crush on the town." John Masterson – Truth or Consequences Brewery http://www.torc.beer/

Marianne Blaue and John Masterson discovered Truth or Consequences, New Mexico, by accident in September 2015.

They intended to pass this offbeat town as they traveled from Albuquerque to Silver City on vacation, but they were tired. They pulled off and stayed at the Holiday Inn Express. Masterson found the community’s artist directory in the hotel lobby the next morning. It piqued their interest in a town they knew nothing about except for its funny name.

They stayed in T or C most of the day. They explored downtown’s quirky businesses, which are interspersed with vacant, often dilapidated buildings. They discovered soothing hot springs and quality restaurants.

Heath Haussamen/NMPolitics.net

In rural New Mexico, a new brewery creates momentum