Pat Your Head and Rub Your Tummy

Young start-ups need two things to survive: customer orders and funding.

The challenge, however, is that customers and venture investors often decide to "buy" based on very different messages.

To succeed with customers, start-ups need to articulate clear, focused value propositions. Often the nature of early stage product development is such that the product is of limited functionality and can best be sold by "narrowing the focus to broaden the appeal;" clear use cases, incremental value with respect to products already in production, easy to install, and quick to show value.

Focus is often the key to early sales traction.

Will Price

https://www.linkedin.com/pulse/20140302001812-103827-pat-your-head-and-rub-your-tummy/