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This CEO’s marriage of ice cream and architecture
September 20, 2017 /
After leaving her architectural job at Disney in 2009, Natasha Case founded Coolhaus with her friend Freya Estreller.
They launched their architecturally inspired ice cream sandwich company at the Coachella Music Festival, selling ice cream sandwiches to a crowd of 100,000 festivalgoers out of a nearly inoperable postal van. After Coachella, social media caught fire, and they quickly built a loyal and enthusiastic following in the Los Angeles foodie community.
Elliot Begoun
http://smartbrief.com/original/2017/09/ceos-marriage-ice-cream-and-architecture?utm_source=brief
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