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Big Idea: Transformational Consumers
The Next Frontier of Customer Engagement is Here
Transformational consumers are an underserved segment in our economy, but they are incredibly valuable, spending trillions in their lifetime. They can’t be reached by traditional marketing, businesses have to appeal to their desire for transformational growth: the human need to always be improving.
No one knows more about this segment than Tara-Nicholle Nelson, self-professed Impact Junkie (her words), CEO of strategy and customer research firm Transformational Consumer Insights (TCI), author of The Transformational Consumer, and speaker at Big Sky: Big Ideas 2017.
Don’t miss her exciting revelations about transformational consumers and how to engage them with high-impact marketing.
Cheers,
Daniel Gaugler
CMO, PFL
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