Patagonia’s Big Business of #Resist

The iconic brand has long been the conscience of the outdoor industry, forsaking hefty profits to do the right thing. Now the company is going to war against the Trump administration over protections for public land in a bid to become a serious political player–which happens to be very good for sales.

Abe Streep

Full Story: https://www.outsideonline.com/2201581/big-business-resist?utm_source=facebook&utm_medium=social&utm_campaign=facebookpost