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Price tag is $3.4 million for Colorado and Denver to lure coveted Outdoor Retailer Show

July 21, 2017 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

Colorado will ante up $1.7 million to the Outdoor Retailer Show — matching the $1.7 million from Visit Denver — under an incentive package offered for the relocation of three large conventions from Salt Lake City to Denver.

The Colorado Economic Development Commission this week formally approved the cash award, which is coming out of the state’s strategic fund and is contingent on three outdoor retail conventions coming to Denver each of the next five years.

"The state normally wouldn’t get involved in financing a trade show," said Luis Benitez, the head of the Colorado Outdoor Recreation Industry Office.

By Aldo Svaldi | [email protected] | The Denver Post

Full Story: http://www.denverpost.com/2017/07/20/outdoor-retailer-show-price-tag-denver-colorado/

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