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Big Prize in Amazon-Whole Foods Deal: Data

June 20, 2017/

Amazon for years has been looking for more ways to gather information about how consumers shop.

Amazon.com Inc. spent two decades hastening the demise of the traditional brick-and-mortar retail industry. So why would the tech giant spend $13.7 billion to acquire an organic-grocery chain with more than 460 stores?

The bigger opportunity, though, is data.

By Laura Stevens and Heather Haddon

Full Story: https://www.morningstar.com/news/dow-jones/retail/TDJNDN_201706201716/big-prize-in-amazonwhole-foods-deal-data.html

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