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How 'Little Ideas' Can Lead to Powerful Innovations

June 2, 2017View for printing

When most people hear the word innovation, they think about Uber, Airbnb and Amazon -- disruptive companies that upended entire industries with a radical new way to do business. But Wharton operations, information and decisions practice professor David Robertson argues that this view is too narrow a definition of innovation, and one that is not useful to most companies.

In his book, The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation, Robertson talks about a more practical way companies can innovate: by focusing on complementary actions around a key product. He teaches innovation and product development at Wharton and is the host of Innovation Navigation, a Wharton Business Radio program. Robertson recently spoke to Knowledge@Wharton about his book.

An edited transcript of the conversation follows.

http://knowledge.wharton.upenn.edu/a ... ttle-ideas/
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