News

Startups: 3 strategies for talking about your competitors

A startup pitch session
Image Credit: hatoriz / Shutterstock.com
Learn how AI is changing the way marketers and product innovators engage and convert at MB 2017, July 11-12 in SF.50% early bird ends May 22nd!

Entrepreneurs know to expect questions about the competition in every investor pitch. And differentiating yourself is key – not only by the content of your answer (how your company is different), but the method of delivery (how you talk about those differences).

The world of startups is quick to offer advice on how to format your competitive landscape analysis. It’s a standard slide recommended in any deck (the trusty 2×2, the petal diagram, etc). But there is a striking lack of guidance around how to talk about that competition. Here are three tips on how to get it right:

Charlie Kannel, Tumml@charlie_kannel

Full Story: https://venturebeat.com/2017/05/21/startups-3-strategies-for-talking-about-your-competitors/

News Catrgory Sponspor:


Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

Leave a Comment

You must be logged in to post a comment.