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A Peek Inside the Mind of Jeff Bezos

t is not too often that the leader of a Fortune 500 gives you an insight into how their company achieves competitive advantage in the marketplace in a letter to shareholders, instead of launching into a page or two of flowery prose written by the Public Relations (PR) team that works for them. The former is what Jeff Bezos tends to deliver year after year. This year’s letter is particularly interesting.

The two key insights in this year’s letter were that:

by Braden Kelley

Full Story: http://innovationexcellence.com/blog/2017/04/21/a-peek-inside-the-mind-of-jeff-bezos/

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