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3 Things Every Powerful Mission Statement Has

April 10, 2017/

There are mission statements that are just for show and then there are these.

By Minda Zetlin
Co-author, The Geek Gap@MindaZetlin

Full Story: https://www.inc.com/magazine/201704/leadership-mission-statements-into-sales.html

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Your Mission Statement Sucks. Here’s How to Craft One That Works

Besides serving as a touchstone, your company’s mission statement can work for you. Here’s how to craft one that pulls its weight.

By Minda Zetlin
Co-author, The Geek Gap@MindaZetlin

Full Story: https://www.inc.com/magazine/201704/minda-zetlin/writing-mission-statements-that-work.html

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