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McDonald’s plan for mobile pay: Avoid Starbucks’ mistakes

March 6, 2017 /

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The world’s largest burger chain wants to avoid the long lines and wait times that plagued the world’s largest coffee chain by using technology and alternatives like curbside pickup to better prepare for the expected demand its new system could generate. It plans to roll out mobile pay to all U.S. restaurants by fall. The timing means McDonald’s is far behind many of its biggest competitors, but CEO Steve Easterbrook said Wednesday he’d rather be late and get it right.

Samantha Bomkamp – Chicago Tribune

Full Story: http://www.chicagotribune.com/business/ct-mcdonalds-mobile-future-0305-biz-20170303-story.html#nt=oft02a-1la1

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