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Business is the most popular college major, but that doesn’t mean it’s a good choice

A few weeks ago, a young woman approached me after I gave a talk about my book on finding a job after college. She was in her mid-20s and unemployed despite applying for dozens of jobs and taking on several unpaid internships. "I majored in business marketing," she told me, "because everyone said it would lead to a job after graduation."

She’s not alone in that line of thinking. It’s why business is the most-popular major on college campuses these days. The academic fields that make up undergraduate business — finance, accounting, marketing, management, and general business — account for about one out of every five bachelor’s degrees awarded each year.

But not all business majors are created equal in the job market. Research shows that students who major in general business and marketing are more likely to be unemployed or underemployed, meaning they hold jobs that don’t require a college degree. They also earn less than those in more math-focused business majors, such as finance and accounting.

By Jeffrey J. Selingo

Full Story: https://www.washingtonpost.com/news/grade-point/wp/2017/01/28/business-is-the-most-popular-college-major-but-that-doesnt-mean-its-a-good-choice/?utm_term=.a35dc847121e

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