Every New Business Needs A Unique Selling Proposition

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it.

That may sound easy, but I rarely see it happening. As a startup advisor and investor, I’ve heard and seen hundreds of pitches from entrepreneurs, and the majority of founders are convinced that if you will just give them an hour or more time, you will love their business. I’m looking for the "hook" right up front, or I lose interest quickly, just like every customer and investor these days.

Marty Zwilling

Full Story: http://blog.startupprofessionals.com/2017/01/every-new-business-needs-unique-selling.html