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The Science of Good Salesmanship – Podcast

avid Hoffeld, CEO of the Hoffeld Group, a sales training firm, believes in taking a scientific approach to selling. His selling strategy is based on disciplines such as social psychology, neuroscience and behavioral economics to understand what makes customers buy. Hoffeld recently spoke on the Knowledge@Wharton show on Sirius XM Channel 111 to talk about his book, The Science Of Selling: Proven Strategies to Make Your Pitch, Influence Decisions and Close the Deal.

Podcast: http://knowledge.wharton.upenn.edu/article/science-of-selling/

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