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The age of analytics: Competing in a data-driven world

December 9, 2016 /

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TOMIS is the Tour and Activity Industry's only one-stop shop for all things digital marketing.

Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.

By Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, and Guru Sethupathy

Full Story: http://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/the-age-of-analytics-competing-in-a-data-driven-world?cid=analytics-alt-mgi-mgi-oth-1612

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