University of Montana tweeks student marketing strategy – UM’s top administrators met with the Missoula City Council and Board of County Commissioners

Just as the University of Montana takes a new approach on recruiting future students, so too is it changing its marketing strategy, placing more attention on content while tapping into technology used by the Millennial generation.

On Tuesday, UM’s top administrators met with the Missoula City Council and Board of County Commissioners in what has become an annual exchange of ideas, needs and updates. This year’s session explored housing, strategic planning, and marketing.

"When you think about marketing, most people just think about promotion, but that’s a very small sliver of marketing," said Mario Schulzke, the university’s chief marketing officer. "In the science of marketing, you talk about product, price, place and promotion."

By Martin Kidston

Full Story: http://www.missoulacurrent.com/business/2016/11/um-marketing-strategy/

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