The End of Digital Advertising as We Know It

Facebook has said that "ad load," or the relative volume of advertising versus content on its pages, isn’t going to be able to fuel revenue growth as much as it has to date. The disclosure indicates that the display-ad business model – which has largely been the industry standard for monetizing content on the internet — may be tapped out.

Full Story: http://knowledge.wharton.upenn.edu/article/end-digital-advertising-know/