In the Self-Driving Future, Cars Are the New Arcades

Autonomous cars are coming. By early next decade (sooner, if you believe Elon Musk), you’ll climb in, enter your destination, and get back to thumbing your phone as the robot does the tedious work of driving.

A world in which cars are merely rooms on wheels provides new opportunities to entertain captive, bored passengers, not to mention sell them stuff. To explore that future, students at the Art Center College of Design in Pasadena, California (whose alumni include big name car designers at BMW, Lexus, and others) ignored the technical challenges of autonomy, and focused on how riding in these cars will feel.

Jack Stewart

Full Story: https://www.wired.com/2016/10/self-driving-future-means-lotsa-new-ways-sell-stuff/