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Push Marketing Has Been Replaced By Pull Marketing
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all "pushing product." Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product.
This new approach is often called "pull marketing," where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk, find no need to advertise, as customers come to them for value from content alone.
Martin Zwilling
Full Story: http://blog.startupprofessionals.com/2016/09/push-marketing-has-been-replaced-by.html
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