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University of Montana adopts new slogan, looks for revised strategic plan

Like a pitchman in a boardroom, University of Montana President Royce Engstrom prefaced his Aug. 26 "State of the University" remarks by debuting a new TV commercial aimed at prospective students. Over images of undergrads surfing Brennan’s Wave and working in their professors’ labs, the 30-second spot featured a fresh slogan UM will use as it looks to reverse years of falling enrollment: "The University of Montana: Let’s Go There!"

The ad’s tagline refers to the frontiers of human knowledge, but "it also quite literally means ‘let’s go there,’ as in enrolling in the University of Montana," Engstrom said, to laughs.

By Derek Brouwer

Full Story: http://missoulanews.bigskypress.com/missoula/going-there/Content?oid=3098814

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Engstrom, UM enter the age of customer service

The University of Montana’s new slogan is "Let’s Go There!" In addition to delighting fans of "30 Rock," this exclamation is everything you want in a marketing tagline. It succinctly conveys the university’s message to the public: Please attend our school, and if you can, bring some friends.

"Let’s Go There!" models desirable behavior for Montana students who, increasingly, do not want to go to UM. Enrollment at the university has declined about 20 percent since 2011, which was coincidentally the year after President Royce Engstrom took office. A lot of factors may be keeping students away: a recovering economy, competition from Montana State, high-profile sexual assault scandals–you name it.

By Dan Brooks

Full Story: http://missoulanews.bigskypress.com/missoula/business-101/Content?oid=3098816

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