Elon Musk doesn’t just want to put a panel on your roof. He wants to replace the roof itself with one that generates electricity.

"This is a really fundamental part of having a differentiated product, where you’ll have a stunning, beautiful roof that’s a solar roof," Musk said.

"You don’t want to put panels on a roof you’re going to replace," Musk said. "So what if we could offer you a roof that looks way better than a normal roof? A roof that last longer than a normal roof?"

By David R. Baker

Full Story: http://www.sfgate.com/business/article/Elon-Musk-raises-the-solar-roof-9132569.php?cmpid=nl_biztek