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GoldieBlox founder Debbie Sterling Inspires Innovation Symposium in Billings

July 15, 2016 /

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While big toymakers seemed content to keep engineering toys for boys, Debbie Sterling saw a gap in the market for girls tired of pink and princesses.

That’s how Sterling, 33, founded in 2012 GoldieBlox http://www.goldieblox.com/ , a San Francisco-based toy company that’s exploded by adding a dash of social conscience in its mission to win consumers.

Sterling told the Montana Innovation Symposium http://innovatemontana.com/symposium audience of about 450 people that she wants to instill a love of math and science in girls at an early age, and she’s found a profitable way to do it.

By ERIK OLSON [email protected]

Full Story: http://billingsgazette.com/business/toys-for-girls-innovator-aims-to-inspire-billings-business-group/article_066c6d22-0135-514e-82e3-b3a4e6c479ff.html