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The magic word this researcher says can get people to agree with you

June 2, 2016/

According to new research, a perception of morality strengthens an argument, giving it more sway than opinions based on tradition or practicality.

By Danielle Paquette

Full Story: https://www.washingtonpost.com/news/wonk/wp/2016/06/01/how-to-make-people-trust-your-opinion/?tid=pm_pop_b

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