News

Why Idaho tourism workers built an ad campaign aimed at families

May 19, 2016/

Idaho’s tourism office turned its "18 Summers" campaign into TV commercials

The six-week broadcast ad buy costs about $1 million

Commercials showing off Idaho reached viewers in Washington, Utah, Nevada and Idaho

By Audrey Dutton

[email protected]

Read more here: http://www.idahostatesman.com/news/business/business-insider/article78467867.html#storylink=cpy

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