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Unboxing and Onboarding: How They’re Similar and Why It Matters
May 7, 2016 /
Welcome to the world of "unboxing," a thriving YouTube phenomenon where enthusiasts unwrap products and examine their packaging in sometimes obsessive detail. Last year, people devoured 60 million hours of video unveiling items like toys and gadgets, hitting play more than 1.1 billion times, according to YouTube. In fact, a single unboxing video, like "Play Doh Angry Birds," will rack up a whopping 80 million views.
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