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KOA’s (Kampgrounds of America Inc.) top boss guiding company through new challenges in digital world
"We’re a family-oriented company. It makes sense. You want to attract good people. … You want to make sure the employees feels good about staying home, and can stay home."
Pat Hittmeier’s tenure at Kampgrounds of America Inc. http://koa.com/ dates back to an era when reservations were made using a landline telephone and family memories were captured on a Polaroid.
Now, the Billings-based company’s new CEO operates in a world where a camper’s experience is measured in likes, retweets and shares.
The key to growth is maximizing these experiences, particularly in a world where high land values make building new campgrounds a nearly impossible.
KOA has 85 employees in Billings, mostly at the corporate office, and about 1,000 in the field. Hittmeier said the company is seeking to become more attractive for prospective workers and introduced a profit-sharing program and eight weeks of paid family leave at the beginning of the year.
With technology demands increasing, KOA wants to hire good talent and keep them there, he said.
By ERIK OLSON [email protected]
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