Data-Driven Strategy Powers Colorado Economic Development

Colorado’s economic development leaders are making use of data intelligence in regard to the state’s industry clusters in order to achieve a higher return on investment. This involves looking not just at industry growth but also at market segmentation.

For example, what area within aerospace is growing? "If it is sensors, how do we compare with other markets that have significant depth and talent or market capabilities and how do we enhance our programs to help existing companies increase productivity, how do we recruit new value chain partners," says Michelle Hadwiger, deputy director and director of global business development, Colorado Office of Economic Development and International Trade (OEDIT). "We are calibrating and refining our strategy in order to adapt with the global economy."

By Rachel Duran

Full Story: http://bxjmag.com/data-driven-strategy-powers-colorado/