Why Customer Match is the biggest thing to happen to email since Hotmail

At the end of September, Google announced a new offering – Customer Match http://searchenginewatch.com/sew/opinion/2428080/how-to-use-googles-new-customer-match-feature . This will have an enormous impact on email marketing, both directly and indirectly, because others will follow suit. To understand why this is such a big deal, we need to understand a bit about the online advertising world.

Derek Harding

Full Story: http://www.clickz.com/clickz/column/2436587/why-customer-match-is-the-biggest-thing-to-happen-to-email-since-hotmail